How to Use Analytics in Your Digital Marketing

Measuring the effectiveness of your digital marketing for any towing service or other business you are running is one of the most important things you can do. However, when most marketers hear digital analytics, they tend to associate those complex issues involved in web analytics. It has to be noted that web analytics can be useful to you in defining a wealth of insights that can determine the performance of your website.

Digital Marketing Analytics

Digital marketing analytics involves the translation of customer behavior into actionable business data. Today, marketers can make use of digital analytics tools to examine many online channels buyers might interact with, and identify new revenue opportunities from existing campaigns.

Digital analytics can give you the creativity and fluidity needed to run data-driven marketing campaigns for your business. Analytics help draws the line between opinions and facts. Marketers run digital marketing analysis to understand how their current digital channels are performing. Doing so helps them unearth new opportunities to reach and engage their target audience.

When you want to develop a strong digital marketing analytics strategy, you will need to start by carrying out an analysis. Analysis can be used to structure a business goal into outcomes that are based on three broad categories.

– The relationship between different marketing channels

– People-centric data on buyer’s journey

– Revenue that is attributed to specific marketing efforts

Digital marketing analytics provide a good and solid look into the direct relationship between your marketing channels. It is always a good idea to be able to see how each of your channels – be it social media, email marketing, blogging among others are performing. The true power of analytics comes into play when you can easily tie the effects of multiple channels’ performance together.

Digital marketing will help to tell you how many people clicked through your email and converted into leads for your business.

The key differentiator between web analytics and digital marketing analytics is that the latter makes use of the person, not the page view. Digital marketing analytics will enable you to track how your prospects and leads are interacting with different marketing initiatives and channels over a certain time. It will tell you how an individual came to your website. Did they land on your website through Facebook, direct traffic of which way?

If you can carry out full-stack digital marketing analytics, it will be most valuable to you in giving you a lot of details you may need. When you have a lot of information, you will be well placed on understanding trends among your prospects and leads, as well as understanding which marketing activities are most valuable to you at the stage of your marketing.

Another very important and useful function of marketing analytics is the ability to attribute specific marketing activities to sales revenue. You may have an effective blog in generating leads, but you must evaluate if those leads ate turning into customers and making money for your business.

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